Earlier today Twitter announced that they were on the verge of releasing an all new Twitter experience. If you’d like to read more about it go to Twitter’s homepage . In a nutshell this overhaul brings in features like tabbed browsing (through the feed, mentions, retweets, etc), videos and pictures directly in your feed, mini profiles, and more. It is a completely new way to Tweet, Follow, and is an incredible update that I predict, and in agreement with Mashable’s recent post on the subject, will make the website insanely more popular and easily monetized for businesses.
That’s not what this post is about. This post is about how Facebook should “follow” (get it?) in Twitter’s footsteps about how to update/change a website layout, and functionality. Facebook has angered plenty of people with their somewhat frequent home page, profile, and news feed changes over the years…I myself have been very angry about this since Facebook hasn’t even perfected basic features on their site such as Search and Chat. Why update things without warning, angering your users (aka your monetary value), without fixing the things that actually need fixing?
Twitter is doing something extraordinary when you compare the process to Facebook’s lack of notifications, customer service habits, and apparent lack of hearing when it comes to user feedback. Twitter is slowly rolling out the new website in a preview mode that will allow all users to switch back and forth between the old and new sites at will. This will allow users to get accustomed to the features and layout of the new site at their own pace. Eventually everyone will only have access to the new site…but at least Twitter is doing what Facebook has never done, letting users know what’s happening well before it happens. Maybe they learned a few things from Facebook’s mistakes as well. It always sucks being the big man on campus when trying new things doesn’t it FB?
This is an interview with Foursquare’s Vice President of Mobile and Partnerships, Holger Luedorf. It covers Foursquare’s stance on where things may be going now that the world’s largest social network, and second largest website, has “stolen” Foursquare’s primary purpose and functionality.
A lot of people and companies in the geo-location/check-in service industry have wondered what the effect will be when a site like Facebook does finally integrate these features on their website. It’s an interesting interview that you should check out. What do you think will happen now that this has occurred? Video below:
- Over the past couple of years complaints have piled up about Facebook. Through friends, family, and other contacts it is so easy to hear about how terrible each layout change is, and how poorly implemented certain features (Facebook search, FB chat, etc.) are. Well the good news is that Facebook isn’t the center of attention anymore (in terms of complaints, that is…it’s still the center of everything social); social media has boomed in the past few years and the number of services available is astounding. However, the territory that comes with being a part of a revolution (and evolution) is that nobody has done it before so you are going to make mistakes, a lot.
The necessary expansion for sites that begin to catch on in the social media world is something that not even a major league player like Facebook has been able to handle in stride. My personal gripe about the way Facebook approaches its expansion is that it develops features like FB chat that are great, but then don’t take the time to perfect them when problems arise. It is extremely annoying to not have automatic refreshing for FB chat; constantly trying to IM a person who is not actually online, contrary to what my homepage says. Facebook needs to perfect the basic features it offers before trying to expand. There is a new feature, something along the lines of a Q&A thing, that Facebook has been advertising to get beta testers. Why are they implementing a feature like this when they still haven’t made it easy enough to search on their site? Expansion should only happen with a solid foundation, something Facebook needs to work on. Here is a rather extensive list of some Facebook criticisms just to get an idea of issues they already have.
The other social media sites that are going through transitions like this remind me of the rattled teenager just starting his first job…and is completely overwhelmed. Trying to get too much done, too quickly, and trying to please everyone at the same time. This is a mistake. Trying to please everyone will result in nobody being truly satisfied…this is why Apple is successful. Sticking to your market, and rising vertically within it and taking it over is what the best in the business do. Apple does this, and gradually expands their market reach once they hit the pinnacle of their industry (iMac, to iPod, to iPad). Foursquare is a company that has its issues with expansion as well.
I’d like to see a sight sweep in, take over the industry by perfecting the art of social media in one aspect (say, social networking like Facebook), and continue to rise vertically. What do you think?
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